Privacy Policy

Last Updated: June 23, 2025

1. Introduction

Welcome to Efficienist (“we,” “our,” “us”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Your Website URL], use our services, or interact with us in any other way.

Our services involve building AI and automation systems for our clients. In doing so, we may act as a “Data Processor” on behalf of our clients. This policy clarifies our roles and responsibilities in all contexts.

This policy is prepared in accordance with the Serbian Law on Personal Data Protection (“ZZPL”) and the EU General Data Protection Regulation (GDPR).

2. Data Controller

For the purpose of data protection law, the data controller is:

Efficienist

Email: [email protected]]

3. Information We Collect

We collect information in the following ways:

a) Information You Provide to Us Directly:

  • Contact Information: When you fill out our contact form, book a strategy call, or communicate with us via email, we collect your name, email address, phone number, and any other information you choose to provide.
  • Client Information: When you engage our services, we collect business contact details, billing information, and project-related details necessary to perform our contract.

b) Information We Process on Behalf of Our Clients (as a Data Processor):

  • When providing our automation services, we may need access to our clients’ systems (e.g., Shopify, CRM, email marketing platforms). These systems may contain personal data belonging to our client’s customers.
  • In this capacity, our client is the Data Controller, and we are the Data Processor. We will only process this data in accordance with the client’s explicit instructions and the terms of our Data Processing Agreement (DPA). We never use this data for our own purposes.

c) Information Collected Automatically:

  • Log and Usage Data: Like most websites, we collect information that your browser sends, such as your IP address, browser type, pages visited, and the time and date of your visit. We use this information for analytics and to improve our website.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Manage Our Services: To create and deliver the automation solutions you have contracted us for.
  • To Communicate with You: To respond to your inquiries, send you project updates, invoices, and other administrative information.
  • For Marketing: With your explicit consent, we may send you newsletters or information about our services that we believe may interest you. You can opt-out at any time.
  • To Improve Our Website: To analyze usage trends and improve the user experience.
  • To Comply with Legal Obligations: To meet our legal, tax, and regulatory requirements.

5. Legal Basis for Processing (GDPR)

Our legal basis for collecting and using the personal information described above will depend on the information concerned and the specific context in which we collect it.

  • Performance of a Contract: We process your information to fulfill our contractual obligations when you become a client.
  • Legitimate Interests: We process information for our legitimate interests, such as for website analytics and security, provided that such interests are not overridden by your data protection interests.
  • Consent: We will rely on your consent for activities like sending marketing communications.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with trusted third-party service providers (sub-processors) who assist us in operating our business, such as:

  • Cloud hosting providers
  • Email service providers
  • Payment processors
  • Project management software providers

We ensure that all third parties have appropriate data protection and security measures in place.

7. Use of Artificial Intelligence (AI)

We use cutting-edge AI tools to help architect and build our automation solutions. Our policy regarding AI is as follows:

  • No Training on Client Data: We will never use your or your customers’ confidential or personal data to train AI models.
  • Reputable Providers: We use established, enterprise-grade AI service providers (e.g., OpenAI, Google) that have strong data privacy and security policies.
  • Copyright: We cannot guarantee copyright ownership of purely AI-generated content. We use AI as a tool to assist in creation, which is then refined by human expertise.

8. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. This includes secure password management for client credentials, data encryption, and access controls.

9. International Data Transfers

As a Serbian company with a global client base, your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. For transfers of data from the EU, we will rely on appropriate safeguards such as Standard Contractual Clauses (SCCs).

10. Your Data Protection Rights

Under data protection law (ZZPL and GDPR), you have rights including:

  • The right to access, update, or delete the information we have on you.
  • The right of rectification.
  • The right to object to processing.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.

To exercise any of these rights, please contact us at [Your Privacy Contact Email].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: