Privacy Policy

Last Updated: October 27, 2025

Introduction

This Privacy Policy describes how Efficienist (“we,” “us,” or “our”), operated by Ivan Jenic PR Polyana Media, collects, uses, and protects your personal information when you visit https://efficienist.com (the “Website”) or use our services.

We are committed to protecting your privacy and ensuring transparency about our data practices. This policy applies to all users of our Website and services, including those in the European Union and the United States.

Information We Collect

Personal Information You Provide

We collect the following types of personal information that you voluntarily provide to us:

  • Contact Information: Email addresses, names, and other information you provide through our contact forms
  • Newsletter Information: Email addresses when you sign up for our newsletter
  • Payment Information: Payment details processed through our payment processors (PayPal, Stripe) or bank transfer information
  • Social Media Information: Social media handles or profiles you choose to share with us

Automatically Collected Information

We collect certain information automatically when you visit our Website:

  • Analytics Data: We use Google Analytics to collect information about your visit, including pages viewed, time spent on pages, browser type, device information, and referring website
  • IP Addresses: Your IP address may be collected through Google Analytics for general location information

Note: We do not use cookies or similar tracking technologies on our Website beyond those required for Google Analytics functionality.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: To deliver the technology implementation services you request from our agency
  • Communication: To respond to your inquiries, send service-related communications, and provide customer support
  • Marketing: To send newsletters and promotional materials (only if you’ve subscribed)
  • Payment Processing: To process payments for our services
  • Website Improvement: To analyze how visitors use our Website and improve user experience
  • Legal Compliance: To comply with applicable laws and regulations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Third-Party Service Providers

We share information with trusted third-party service providers who assist us in operating our Website and providing our services:

  • Google Analytics: For website analytics and usage statistics
  • Klaviyo: For email marketing and newsletter management
  • PayPal and Stripe: For secure payment processing
  • Banking Institutions: For bank transfer payment processing

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

  • SSL encryption to secure data transmission
  • Secure servers and access controls
  • Regular security assessments
  • Restricted access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

Email Communications

You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly.

Data Deletion

You have the right to request deletion of your personal information. To exercise this right, please contact us using the information provided below. We will delete your information unless we are required to retain it for legal or legitimate business purposes.

EU Residents (GDPR Rights)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal information
  • Right to Restrict Processing: Request limitation of how we process your information
  • Right to Data Portability: Request transfer of your information to another service
  • Right to Object: Object to processing of your information for certain purposes
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

California Residents (CCPA Rights)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of your personal information
  • Right to opt-out of the sale of your information (note: we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy, unless you request deletion of your data. Once deletion is requested, we will delete your information within a reasonable timeframe, except where retention is required by law or for legitimate business purposes.

International Data Transfers

Our business is based in Serbia, and we serve clients globally, including in the European Union and the United States. By using our Website and services, you acknowledge that your information may be transferred to and processed in Serbia or other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers.

Children’s Privacy

Our Website and services are not directed to children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

Third-Party Links

Our Website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Ivan Jenic PR Polyana Media (Efficienist)
Website: https://efficienist.com
Email: [Your Contact Email]

For data protection inquiries, including requests to exercise your rights, please use the contact information above.

Jurisdiction: This Privacy Policy is governed by the laws of Serbia. For EU residents, this policy also complies with the General Data Protection Regulation (GDPR).