New traffic data shows ChatGPT is not killing Google search yet
Only 14 percent of Google users visit ChatGPT every month. Fresh traffic numbers reveal that almost every single ChatGPT user still relies heavily on Google.
Similarweb released new traffic data detailing the audience overlap between Google and ChatGPT. The report tracks user habits from December 2022 through February 2026.
Key Takeaways:
- The growth: The share of Google visitors who also use ChatGPT is climbing steadily. It grew from 1.6 percent in December 2022 to 14.1 percent in February 2026.
- The asymmetry: The user overlap is heavily one-sided. Over 95 percent of ChatGPT users still visit Google on a monthly basis.
- The scale: Google maintains a massive traffic advantage. The total user base for traditional search absolutely dwarfs the audience for AI chatbots.
- The reality check: These numbers counter the popular narrative of AI destroying traditional search. Google is decimating publisher traffic with AI Overviews. However, users are clearly not abandoning the core search engine for external chatbots.
The Bottom Line: ChatGPT functions as a supplementary tool instead of a direct replacement for Google.
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